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文 | 朱昂
 
导读:过去半个月一直在做《华尔街的肉》好书共读。这本书是我2008年看的,当时看了就非常希望从事证券研究工作。最终阴差阳错,做了销售。坦率说,里面其实有许多精华内容,我没有共读出来。假期之前,和大家分享《华尔街的肉》里面经典的语录。如果需要英文版的书,也欢迎后台给我留言,留下邮箱,我会转发。
 
1. Being right just 51% of the time.
 
作为一个分析师,你需要51%的时间正确就行了。
 
2. There is not set vacation time on Wall Street. You can take as much time off as you can spare.
 
在华尔街没有固定的休假事情,如果你能休得出时间,想休假多久都可以(事实上却是不可能的)。
 
3. No one knows the real discount rate, everybody makes up their own number.
 
所谓的DCF模型贴现利率都是分析师自己的假设,没有人真正知道公司未来值多少钱。
 
4. In a recession, no one wants to look out more than one quarter, no one will believe estimates further out.
 
熊市不看预期,看公司持有的现金。所以俗话说牛市看故事,熊市看估值。
 
5. Three way to be an analyst: 1)top flight B-school MBA; 2)start as assistant to existing analyst; 3) from the industry they cover. 
 
三种成为分析师的方式:1)顶尖学校的学历;2)目前分析师的助理;3)来自实业。
 
6. An analyst who is making money for the firm is to be protected, no matter what.
 
只要分析师能给公司赚钱,无论发生什么,他都会受到公司保护。
 
7. Never trust models, they are garbage.
 
这里讲的是一些量化选股模型,长期看客户可不能跟着你的估值高低模型做交易。
 
8. You are not in the analysis business, you are in the entertainment business.
 
分析师的工作是娱乐业。
 
9. There is no correlation between providing great investment advice and generating more business for your firm.
 
提供正确的投资建议和赚取更多的佣金之间,没有什么关联。
 
10. Analyst pay is marked-priced.  One of the only ways to get a raise is to get a competing job offer.
 
作为分析师,获得加薪最好的办法就是拿到来自竞争对手的邀请。
 
11. Ninety percent of life as an analyst is showing up.
 
分析师工作中的90%时间是要在现场。
 
12. Wall Street is about allocating capital, great companies can get money easily, bad ones have to pay more for it.
 
华尔街的作用就是资产配置。好的公司能拿到便宜的资本,差的公司要付出更多。
 
13. Price target is pure marketing fluff.
 
不要相信目标价。
 
14. January was bonus time, and if you were one of those didn't contribute much, it was time to pretend you did.
 
1月往往是公司的奖金发放日,如果这一年你对公司没什么贡献,那这个时候至少要装出做出了很多贡献。
 
15. There is no bell that rings at the top (or bottom).
 
市场的顶部或底部都是事后发现的。
 
16. Every Wall Street firm had a small cap analyst, someone who followed interesting small companies that either fell through the coverage or that no legitimate analyst wanted to bother with.
 
每一个华尔街公司都有一个小盘分析师团队,他们覆盖的公司要么是行业没人覆盖,要么是优秀的分析师不想覆盖。
 
17. The long “right” streak made them superstars and the long "wrong" streak destroyed them.
 
华尔街的几大互联网明星分析师在51%的时候正确,但是他们是连续几年看对,之后又连续几年看错。很多时候,对错其实来源于行业趋势,而不是你的能力。
 
18. For those of us in on the game, your reputation was everything, becasue at the end of the day, that is all you have on Wall Street.
 
在华尔街,你的声誉意味着一切,当有一天你离开这个市场的时候,声誉就是你留下唯一的东西。
 
19. As an analyst, you have to have a thick skin.
 
作为分析师,脸皮一定要厚。
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朱昂

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